Promises

Dear Friends,

In my closing comments at our Believe '08 Convention in Nashville, I shared with all attendees the six promises that Marketing Executives can count on as they build their FreeLife business. These promises will give you a glimpse into what we believe in, give you a sense of what our future holds, and let you know how committed we are to helping you succeed. These are six things I would want to know if I were a FreeLife Marketing Executive who was looking to build a long-term business with FreeLife.   

So here are my top six promises to you: 

1. We will remain the leader in goji research and development for the foreseeable future.  

Our scientific research team is working every single day to bring us the latest developments and science relating to the goji berry. We will continue to launch new products—like Chi3 Energy and Daily Edge—that incorporate our scientific research into the goji berry whenever it can make the product superior to anything available.   
We will also be the leader in bringing you the most effective wellness products in every category, whether it's heart health, eye health, or weight management. Our scientific team is committed to bringing you the most effective wellness products in every single category.

Ever since my mom's healing of osteoporosis in 1980, after two medical doctors told her nothing could be done to help her, this has been my passion in life—bringing people the most effective nutritional products so they, too, can live a long and healthy life without having to resort to pharmaceutical drugs that kill more than 300,000 people a year in the United States alone. 

And, we will bring these products to millions around the world.

2. We promise to bring you the most effective wellness products at reasonable prices. 

We will offer great value to our Customers. Our products may not be the cheapest, but you will not find a better value for your health than with FreeLife. I think we've taken a big step in that direction with the launch of our two new products. We will continue to do that as we expand our product line in 2009 and beyond.

3. We promise to always get better and better and better.    

While I will be the first to admit that we are not perfect and we make more than our fair share of mistakes, what I can promise is that we always learn from them and will always try to get better and better and better. We are committed to the concept of constant and never-ending improvement in everything we do. We make strides each and every day to make our Company better than it was yesterday. 

Each day, Kevin and I wake up in the morning and our total focus is, "What can we do today to make our Company better for tomorrow?" We are 100 percent committed to this philosophy, and you can take that to the bank.

4. We promise to reward those who serve others more than ever before!

We are a company that believes in rewarding the producer, those who are best living our mission of "serving others."  Those Leaders who are going out there and serving others by helping them reach their goals, introducing them to our life-changing products, and helping them advance in title, will be rewarded more than ever before. Our new Compensation Plan announcements are a good reflection of how we are going to live our mission of rewarding those who are serving more than ever before.  

FreeLife is not a complicated business. The entire key to your success can be boiled down to three actions: enrolling new Marketing Executives, helping your new Marketing Executives achieve Star Director, and teaching your new Star Directors to duplicate this process.

Three simple steps are the key to your success. But they must be done every single month, and you must be consistent about it if you want to be successful. 

I love the concept of residual income. It's an extremely powerful concept. The concept of leveraging your efforts and earning from the production of others is magical. The concept of getting paid for prior production is one of the most compelling financial models I have ever seen.  

But I believe that some people have a false notion about residual income. They think residual income means doing something one time and then never having to cultivate, support, or work on it anymore. This is 100 percent completely false.  

There is no such thing as residual income if you don't keep engaged in your business. If you're not engaged in your business, if you don't continue to enroll and duplicate, if you don't support those in your Organization, your business will fritter away and you will not have any business at all. 

This is true in every type of residual income situation. An author of a book can't just write a book and expect the book to sell forever. Maybe the author will make the bestseller list and sell 100,000 copies. That can mean a lot of money for the first few months. But if he does not continue to promote the book, if he doesn't do updates to the book, and if he doesn't write his next book, his income will eventually go completely away. There is no residual income in just writing one book.

A musician has the same issue. You can hit the top of music charts for a week, a month, or maybe a few months. But if you don't keep promoting your music, going on tour, writing new songs, and coming out with new music, the royalties will eventually go to zero.   

The same applies with actors and actresses, with inventors, and with any other residual income type of situation. If you don't continue to support, update, promote, produce new material, and engage in your business, it will eventually go to nothing.  

If Kevin and I and the Management Team stopped working every day, what do you think would happen to FreeLife? If we stopped developing new products, improving old products, finding new breakthroughs, hiring great people, coming up with new promotions and everything else we do every day, what do you think would happen to FreeLife? Very soon, we would not have much of a business anymore.  

So our promise to you is we won't stop working, we won't stop improving the Company—we won't stop getting better and better and better.  

We also promise that we will reward those who serve others more than ever before. Keep sharing the good news of FreeLife, keep sharing our one-of-a-kind, health-enhancing products, keep enrolling new MEs, and keep helping your new enrollees advance in title and you will be richly rewarded for your efforts more than ever before. 

I'm also asking for all of our Leaders around the world to stay engaged in FreeLife. Live our mission of serving others. 

Serve others by helping them achieve the financial success that you have already achieved!

Continue to enroll new Marketing Executives and help them advance in title. Introduce new people to our products so they can radically improve their health. Make your contribution, large or small, each month so we can live our mission of serving others more than ever before. 

5. We promise to be a company "Built to Last."

This year, FreeLife International turned 13 years old. That is quite an accomplishment for any company in Direct Selling. Ninety-five percent of Direct Selling companies are out of business within a few years … ninety-five percent!  

We committed from the beginning that we would not be one of those statistics—that we would be a company built to last. A company you can count on to be here today, tomorrow, and 10, 20, 30 years from now. 

Well, we've proven that for 13 years and we are stronger, healthier, and more solid than ever before. Every decision we make is for the long-term. You can count on us to be here for many, many years and decades. 

Over the years, Kevin and I have been offered crazy amounts of money to sell FreeLife. Millions and millions of dollars. The kind of money that many thought we were nuts not to take. But you know what? We've turned all those offers away because we don't care about the money. We really don't. 

What we care about is bringing our message, the good news of FreeLife, all around the world. We care about helping people radically improve their health, naturally and safely.  We care about giving people the only real opportunity they have to achieve financial security in the world today. We care about providing people with a real business, with real products, a lucrative compensation plan, and a business they can count on for many years to come. 

That's what we care about and what we are committed to for a long, long time. 

So as we've said before and I'll say it again, you're stuck with me and Kevin for a long time, despite our graying hair!

6. We promise to live our mission of serving each other.

I believe we have the greatest mission statement of any company in any industry, anywhere in the world: "To serve each other by promoting good health, well-being, and the opportunity for an abundant life."  

It doesn't get any better than that! 

We are a company completely and selflessly committed to serving others. We will never waver from that mission of service, of putting others first, of living the Golden Rule—treating others the way we would want to be treated.

I believe Kevin and I have a distinct advantage as the Co-Founders of FreeLife. That advantage is we were distributors in another Direct Selling company before we started FreeLife. I believe that gives us the unique ability, not found in most other co-founders of Direct Selling companies, to understand the wants and needs of the field very easily. You see, we know the kind of work and dedication it takes to build a Direct Selling business because we've done it ourselves.  

The most successful Direct Selling companies in the world, like the multi-billion Amways and Mary Kays, were founded by former distributors of other companies, so I believe that experience is absolutely crucial to creating a billion-dollar company in Direct Selling. Because of that experience, we can serve you better because we understand you better. We are committed to living our mission of service 100 percent! 

We ask all of you to join us in living our mission more than ever before. Let's become more committed than ever to sharing the good news of FreeLife all around the world. Let's enter into massive action by practicing the five Fundamentals of Success with the end result being enrolling, helping others enroll, and duplicating this process. Let's make our FreeLife fire more brilliant than ever before by telling others our incredible story.